Behind stands of vegetables and bushels of blossoming flowers, a young business owner arranges a colorful bouquet of dahlias and daisies.
Jenny Breeden is the sole owner and operator of WrenHaven, a flower business based in Scio, Oregon. Every week, she sets up shop at the Corvallis and Albany Farmers Markets and shares her love of gardening with the community.
Three years ago, in preparation for her wedding, Breeden decided to use her small property and skills in the garden to grow her own floral arrangements.
“I’ve always had a green thumb, and gardened all my life,” Breeden said.
In an attempt to save money on expensive arrangements, she felt it was only natural for her to try growing bouquets herself.
After her wedding, Breeden had an abundance of leftover flowers and was struck by an idea. Why not try to sell them?
Breeden installed a 105 square foot plot on her 0.8 acre farm and decided to open her own floral business. She said she primarily learned floral skills by watching YouTube videos on her own.
Breeden is not eager to expand WrenHaven, as she is balancing her full-time job along with selling florals on the side.
“There’s nothing wrong with starting small. You don’t have to have it all figured out,” Breeden said.
Owning and operating a small business entirely by herself has brought on some challenges of its own. Breeden often finds herself working late nights in her garden, her dahlias illuminated only by a headlamp.
According to Breeden, not every harvest is as gorgeous as what appears in her booth.
“You’re gonna kill as many as you grow,” Breeden said.
Despite the setbacks, Breeden has certainly made progress throughout the development of WrenHaven. Her flower harvest skyrocketed from 60 to 550 plants in just one growing season.
She’s also found community within the stands beside her. The florist community is eager to support each other and provide useful advice between stands, according to Breeden.
“I’ve met a lot of really awesome people at the Farmers Market. We all give each other tips and tricks,” Breeden said.