Samuel Rogers — or, as he’s known by his nearly 60,000 followers across social media, @sssamuelr — is a musician, influencer, third-year marketing major at Oregon State University and proud Oregonian.
Rogers initially garnered online attention over Instagram and TikTok in July 2025 following the start of his short-form series “How to rep different Oregon cities/towns.”
In the series, Rogers would do comedic “gang signs” meant to represent cities, townships and counties across the state of Oregon.
For instance, the sign for Corvallis requires the representee to quickly press their right hand to their chest, with their thumb and index finger shaping the letter C.
The humor that resonates with his viewers regarding this series lies in the juxtaposition that Oregon, as a state, isn’t known for gang violence when compared to states like California, Illinois or Maryland. So, the idea of representing a small town like Albany — or, as Rogers puts it, “A block” — follows a sense of humor layered in hyper-localized irony.
“It was kind of an inside joke with my friends at first,” Rogers said about the origin of the now viral series. “I just feel like I kind of filled a demand in a way, for that kind of content.”
While Rogers’ “How to rep different Oregon cities/towns” has been his most popular series pertaining to his Oregonian-centric niche, he has several other less-known comedy series being put out as well across his accounts on the internet.
These series include, “WORST things to say to an Oregonian,” “Things in Oregon I DON’T care about” and “Things that should be ILLEGAL in Oregon,” to name a few.
Along with these series, Rogers also brings light to issues plaguing communities across Oregon.
For instance, in early 2026, the city of Bend, Oregon, was plagued by a different kind of streamer. Going by the social media handle @bendoregonpisser.
The anonymous person would post videos of themselves urinating on things ranging from VEO bikes and scooters to themselves sullying the bathrooms of local restaurants.
Seeing the distress this was causing to the Bend community, Rogers decided to use his large platform to inform and spread the word about the pernicious pisser to people over the internet.
However, speaking out against such acts comes with its own set of risks.
According to Rogers in a video posted to TikTok, before the pisser’s arrest in late February, the final post made to their account showed printed photos of Rogers’ face lying on the ground and being showered in urine — alluding to Rogers becoming a potential target of the aforementioned pisser’s dastardly deeds.
Regarding the spot he’s carved for himself on the internet, Rogers said that his success came from, firstly, taking the time to make a wide variety of content. Then, as he found his niche, consistency became the most important element in content creation.
Rogers has been making content on the internet in one shape or another for almost a decade, with him beginning on YouTube in January 2017 — his channel spans a variety of videos such as the earliest titled, “I walk in a room and stand there for 3 minutes,” to his most popular, titled, “My freshman dorm tour | Oregon State University.”
“I always knew eventually I’d find my niche,” Rogers said. “I just didn’t know it’d take this long.”
While remaining comedic, some of Rogers’ content is rooted in topical issues and firsthand experiences.
For instance, Rogers’ fifteen-track album, “Project Albany,” released in 2024, is inspired by many topics facing Oregon, such as gentrification, income inequality, employment struggles and even exorbitant restaurant prices.
“It’s just being an Oregonian, and just experiencing (life here) first hand, (that is) what gives me a lot of my knowledge,” Rogers said.
